User Experience tool
What does User Experience
in the context of a website mean to you? Does it have to do with the aesthetics of a website design, such as the color, shape or balance? Does it have to do with the appearance of the website? Yes, it means all of that, and more.
Using the right user experience tool would build trust in a website and hence in your business.
Using the wrong UX tool would only drive people away from your website, and increase the bounce rate. As a matter of fact, it is the UX that impacts the time a visitor spends on your website.
Great UX would guarantee that your visitors have a memorable time and boost the conversion rate and a lousy UX would only serve to put them off, causing a drop in conversions. Clearly, User Experience is the singular factor that drives conversions.
Understanding User Experience or UX
What really is User Experience all about?
UX is about the impression people have about a website or for that matter, your business. For example, what distinguishes a BMW from any other car is the user experience.
The plush interiors of the BMW, the fine leather upholstery, the gadgets and the advanced technology used contributes to people having a great User Experience in their BMW, which is why these cars cost so much more than several other models.
User experience is also why Apple’s products – iPhone, iPad and iBook, are so much more expensive than competing products. Great UX design creates great User Experience, And a great UX design is good for business because it creates a much higher level of engagement with the customers and wins their loyalty for the long term. An effective UX design for a website takes so many things into consideration, such as psychology, sociology, emotions, in addition to the graphics, readability and content design.
In fact, UX design of a website encompasses every single aspect of its creation, from navigation to page layout and creates a more effective interaction between a business and the visitors to its website. It is sophisticated, smooth and sleek, with every aspect of the design clearly thought out, not a single detail considered minor or insignificant.
Here’s what constitutes a Great User Experience…
- # Much faster page load speed – Nothing drives away users faster than a page that takes too long to load.
- # Presenting the web content in an accessible form, in a way that makes sense to the visitor.
- # Effective use of graphics to enhance the readability.
- # Easy, intuitive and simple navigation.
- #Visually attractive.
- # Simple, logical and effective controls
Optimizing the UX…
What lies behind the UX? It’s the UX design, which is constructed using user experience tools that are barely noticeable, and determines the functionality of a website, especially of the landing page.
A User experience design focuses on the basics of user interactions, helping people get what they are looking for easily, and complete their tasks smoothly and effectively. Using UX tool effectively means understanding what your customers are looking for and helping them find that easily.
A UX design helps drive conversions by focusing on readability of the content, faster site load times, effective and even intuitive navigation, elegance, clarity and simplicity of the web content.
A great UX design is visually appealing. It is designed in a way so that every page on the website, especially the landing page, do their part in holding on to the visitors to the site and leading them towards making a purchase or signing up for a newsletter, or any action specified by the call to action included in the website content.
A website is after all the public face of your brand and that’s why a good website design makes all the difference to your business. When your website design focuses on user experience, it drives measurable results, in the form of higher conversions. It leads to more sales and higher profits. This, in a nutshell, represents the real value of a good website design.